Founded in 2003 by elite athlete James Greenwell

The Proto-col range was born out of personal experience. Competing in international modern pentathlon, James tore an Achilles tendon late in his career. Collagen was instrumental to his recovery. After retiring from elite sport, he launched the Proto-col brand with a collagen supplement and a wealth of ideas.

Founded in 2003 by elite athlete James Greenwell

The Proto-col range was born out of personal experience. Competing in international modern pentathlon, James tore an Achilles tendon late in his career. Collagen was instrumental to his recovery. After retiring from elite sport, he launched the Proto-col brand with a collagen supplement and a wealth of ideas.

Founded in 2003 by elite athlete James Greenwell

The Proto-col range was born out of personal experience. Competing in international modern pentathlon, James tore an Achilles tendon late in his career. Collagen was instrumental to his recovery. After retiring from elite sport, he launched the Proto-col brand with a collagen supplement and a wealth of ideas.

Our Values

Our Values

Science guides the research and development of our new products.

We transform collagen skincare and wellness innovations into product solutions to serve our customers’ unique needs.

Innovation and exploring new ways of doing things are in our DNA.

And shape everything that we do from high-performing formulations to intelligent packaging solutions.

Curiousity makes us life-long learners.

We are life-long learners. We listen and understand our customers. Their unique experiences and challenges have been inspiring us to serve the best beauty and wellness solutions since 2003.

Connectivity shapes our relationships.

We are a part of something greater than ourselves. We actively seek and create opportunities to connect with our community on both digital and physical worlds. We celebrate our unique differences and strive to be the best version of ourselves.

Trust informs our culture and behaviour.

As a leading British beauty and wellness brand, our sense of responsibility informs our behaviour when we interact with each other and with the outside world: our customers, our community, and our planet.