Our Brand

WE ARE

Skincare pioneers delivering wellness through education.

OUR BRAND PROMISE

Innovative and results-driven skincare and wellness solutions you can trust.

POSITIONING STATEMENT

An inside-out approach to skincare and wellness, delivering results you can see and feel.

OUR MISSION

To be the leading British brand of collagen wellness products through innovative collagen and superfood supplements.

PURPOSE

To use our collagen expertise to help make people happy around the world.

OUR VALUES

  • Science

    Science — guides the research and development of our new products and services.

  • Knowledge

    Knowledge — we apply our deep understanding of the human body and the vital role that collagen plays in optimum wellbeing to developing world-class products.

  • Education

    Education — we are committed to sharing our knowledge with others through training and support.

  • Happiness

    Happiness — we develop products that help people smile about how they look and feel, inside and out.

OUR STORY

We are passionate about collagen and its proven ability to enhance the natural ageing process and support our overall health and wellbeing.

Science guides our research and product development, underpinned by a deep knowledge of the human body and the role collagen plays in our wellbeing. But this goes beyond our own business; we’re committed to sharing our knowledge and expertise with our customers and partners.

Over time, we have built long-term partnerships with leading experts across skincare, wellbeing and nutrition in our commitment to developing world-class products that deliver real results.

Founded in 2003 by elite athlete James Greenwell, the Proto-col range was born out of personal experience. Competing in international modern pentathlon, James tore an Achilles tendon late in his career. Collagen was instrumental to his recovery. After retiring from elite sport, he launched the Proto-col brand with a collagen supplement and a wealth of ideas.