What makes you walk into a particular shop? And more importantly what stops you walking in? What attracts us initially to other people or make assumptions about them? What makes us buy and go back again? In other words, does image matter?
Really simple questions that can we all can have a quick superficial answer to, but if you look deeper into your own business – how do you stack up?
Here at proto-col we are very proud of how our products look from the packaging, to the bottles and labels. We spend many hours looking over images and talking to packaging companies. To us every aspect of the buying experience is important.
Do you ever take a moment and step back and see what your customer sees?