Managing Director & Founder
James Greenwell (Managing Director and Founder) founded proto-col in July 2003. Based in Bradford-on-Avon proto-col is a truly British brand. We believe in producing products which deliver luxury formulations, made with the best quality ingredients at affordable prices.
The company launched with just one product, proto-col pure collagen capsules, which was rapidly hailed as the “holy grail” of anti-ageing by beauty experts and ‘A’ list celebrities worldwide.
The success of proto-col pure collagen capsules is still growing and with that success, proto-col, has expanded and now produces three proto-col ranges with over seventy products in total.
proto-col has become one of the fastest growing beauty companies worldwide, whilst still maintaining its own very high standards of product efficacy and affordability.
Luxury – Quality – Affordable
These are the three areas that form the foundation of everything we do.
Luxury – We take great care to produce products that combine the world’s finest ingredients and blend them in cutting edge formulations. This enables us to deliver luxury products that not only feel fantastic to use but also give you instant, noticeable results.
Quality – We source our ingredients from all over the world to make sure each ingredient is the purest, most sustainable and highest quality available. You are very special to us and what you choose to use in and on your body really does matter, so we will use only the highest quality ingredients in all of our products.
Affordable – Over the years we have won many product head-to-heads against other leading industry names and almost every time the products cost three to four times more than ours! This is due to a marketing perception, by the other companies, that more expensive equals more effective. We, however, believe that everyone should be able to afford high quality, luxurious products.
Our commitment is towards our partners. Our energy and enthusiasm is directed at supporting them to succeed in achieving their goals.
Our philosophy is to develop and produce a luxury affordable brand which incorporates the highest quality natural ingredients.